The Brand Story of Dior
Christian Dior was born in Normandy in France in 1905. Dior means the combination of god and gold in the French language. The color of gold has also been the representative color of the Dior brand, which we can see frequently. Dior was not born designing clothes at the beginning. He was graduated from the Paris Sciences Po. As a son of an entrepreneur, he has a great passion on the art. After the uncertainness in the fashionable field in 1946, Dior opened his first personal fashion shore in Montaigne Avenue in Paris when he was more than thirty years old.
In 1947, Dior launched his first fashion series: the comparison between the sharply retracted highlighted waistline and the line of chest part, a long skirt that had reached the shank made of black wollens with exquisite wrinkles as well as the shoulder line which had been decorated clearly and delicately. This whole design had subverted all the sight from people all over the world. It has been called ldquo;New Lookrdquo;, which means that Dior has brought wholly new features to all the females in the globe. In fact, Dior has rebuilt the beauty of females after the world war two. It has also established the noble and elegant taste of the whole fifty years. However, as the consistent expansion of Dior Company, there are more and more kinds of products of Dior. Today, the brand scope of Dior has expanded to perfume, fur and leather products, knitwear, underwear, cosmetics, jewelry, shoes and so on other fields in addition to the fashionable garments. Dior keeps trying and creating consistently. Moreover, it also has always maintained its elegant and luxurious style and taste of the products. The name Christian Dior has always seared deeply in the heart of all the women in the history and forever.men’s rl small pony polo
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